Monitoring & Enforcement

Monitoring & Enforcement

Registration gives you the legal right to stop infringers — but you have to actually find them and act. Here's how trademark monitoring and enforcement work in practice.

Why Active Monitoring Matters

The DIP doesn't enforce your trademark for you. If you don't monitor, you won't know when a competitor files a confusingly similar mark, when counterfeit goods appear on Lazada, or when a squatter registers your domain. Infringement that goes unchallenged can weaken your rights over time.

What to Monitor

DIP filings — new applications for similar marks. Online marketplaces — Lazada, Shopee, Amazon, Facebook. Domain registrations — cybersquatters. Physical marketplaces — counterfeit goods at markets and trade shows. Social media — impersonator accounts.

Enforcement Options

Cease-and-desist letters — fast, low-cost, often effective. Marketplace takedowns — Lazada and Shopee remove listings when you provide proof of registration. Customs recordal — Thai Customs intercepts counterfeit imports. Civil litigation — for damages and injunctions. Criminal complaints — against commercial counterfeiters.

Opposition & Cancellation

If a competitor files a confusingly similar mark, you have 60 days from publication to file an opposition. If they've already registered, you can file a cancellation action on grounds of similarity, bad faith, or non-use.

Document Everything

Keep records of every infringement you find and every action you take. This builds a paper trail that strengthens future enforcement actions and proves to courts that you're an active rights-holder.